Presented in partnership with WCNC Charlotte
Catch Mark Henry every Monday during WCNC Charlotte's 4 PM newscast for Money Matters — quick financial tips and insights to start your week. In case you miss it, the segment re-airs every Sunday at 9 AM on WCNC Charlotte.
Why Don't Other Financial Advisors Offer Free Financial Plans?
When it comes to planning your financial future, transparency and trust are essential. At Alloy Wealth, we understand that a solid financial plan is the foundation for achieving your retirement and investment goals. But have you ever wondered why so many financial advisors charge for something as basic and fundamental as your financial plan? Let’s explore some reasons and how it sets us apart.
Get Started1. Selling the Plan Instead of the Solution
For many financial advisors, the plan itself is the product. They’ll charge you hundreds—sometimes thousands—of dollars to develop a roadmap for your financial future. While these plans may seem comprehensive, their real value lies in implementation. However, the focus on selling the plan often creates a barrier for clients to take action. This approach treats financial planning as a one-time transaction rather than an ongoing relationship.
2. Everyone's Playing in the Same Sandbox
Here’s the truth: most advisors recommend placing your money in the same types of funds. These are often large, well-known investment vehicles that come with similar risks, returns, and fees. If everyone is offering essentially the same strategies, what’s the justification for charging so much for the initial plan? Advisors may not want to offer a free plan because it exposes how generic their approach can be.
3. Prioritizing Profits Over Partnerships
Charging for financial plans upfront can also signal where the advisor’s priorities lie. If the relationship begins with a hefty fee, it’s worth questioning whether the advisor is more interested in profiting from the planning process than in building a long-term partnership that prioritizes your success.
About Mark Henry
Mark Henry is a seasoned financial professional and the CEO and Founder of Alloy Wealth, dedicated to helping people gain clarity and confidence in their retirement planning. With more than two decades of experience, he simplifies complex financial topics and builds comprehensive written plans that address modern challenges like market volatility, longevity, and rising healthcare costs. Through his weekly Money Matters segment on WCNC Charlotte, Mark shares practical, easy-to-understand guidance that empowers viewers to make informed decisions and enjoy greater freedom in retirement.
What Makes Alloy Wealth Different?
At Alloy Wealth, we believe financial planning should be accessible to everyone. That’s why we offer free financial plans. Here’s how we’re different:
We focus on your goals, not just products.
Your financial plan is tailored to your unique needs, whether that’s retiring early, traveling the world, or leaving a legacy for your family.
Transparency from the start.
By providing your plan at no cost, we demonstrate our commitment to earning your trust rather than charging you for it.
Long-term relationships over short-term profits.
We succeed when you succeed. Our approach is built on collaboration, ensuring your investments align with your future.
The Bottom Line
Not all financial advisors operate with the same mindset. Many hesitate to offer free financial plans because their strategies are often generic, and their priorities are centered on immediate profits. At Alloy Wealth, we take a different path. We’re here to provide value from the very beginning, helping you achieve clarity and confidence in your financial future without the added cost.
Get Started Here