More women are out earning their male partners than ever before and are now altering the investment landscape and closing the gender gap. While men are typically targeted by the investment industry, the number of women investors is growing exponentially. In 2018 only 44% of women invested beyond their employer-sponsored retirement plan but in 2021 that number grew to 67%. According to McKinsey, a global management consulting firm, “by 2030 women in America are expected to control much of the $30 trillion in financial assets that baby boomers possess today”. 

Currently women aren’t investing as much as men but are making more of an impact. Morgan Stanley found that women control more investable capital and have more voting shares of stock and corporate board seats than ever before, and they invest with a purpose. BNY Mellon reported that women make investments that have a positive impact on society and the environment. While women are becoming more financially independent and financially literate, they continue to be underserved and underestimated.

In business, women-led teams statistically generate a 35% higher return on investment than all male teams yet only 2.1% of venture funding went to women-founded companies in 2022. Samantha Katz from IDiF, Innovation for Diversity Equity, and Inclusion in Finance, said “Women do have the power, influence, and assets to bring more women into leadership and ownership roles in the industry, yet only 0.7% of $82.24 Trillion in assets under management in the U.S. is currently being allocated to majority woman-owned asset management firms.” 

Alloy Wealth Management is a women-friendly wealth management firm serving the Carolinas. We welcome those new to retirement planning and investment management to contact us for a complimentary written financial plan. 800-689-3935